Ever feel like your business brand is playing dress-up, wearing someone else’s clothes? Like the image you project doesn’t quite capture the vibrant soul behind the scenes?
You’re not alone. Many soulpreneurs pour their heart and soul into their businesses, meticulously crafting content and nurturing audiences, only to feel a disconnect.
The visuals just don’t resonate. It’s as though your brand is camouflaging its true essence, opting instead to mimic the trends and mirror the digital personas of others we admire.
What if I told you the doorway to crafting a magnetic visual brand that aligns with your unique essence is actually in your astrological birth chart?
If you’re brand new to my work, I’m Michelle – a business astrologer and branding strategist, and I’ve spent the past five years decoding the cosmic language of several hundreds of birth charts, including my own. Through this journey, I’ve unearthed patterns and hidden insights that when fully embodied – can unlock the power of authentic, soul-aligned visual branding.
I used to design my visuals, choose my colors to invite other people to my astrology work at the level of what made me feel safe.
For example, I chose soft, safe beige colors. There was no contrast. I was afraid to stand out.
I designed my visual brand to my own personal preferences.
And the truth is – oftentimes, what you prefer visually on a personal level may not actually be the aesthetic that your future clients resonate that will inspire them to engage with your offerings.
Branding (both messaging & visuals) is supposed to be created for your community & future clients in mind (not just you).
The color palette I chose for myself didn’t align to the energetics of my own birth chart.
Below is my old branding, aligned to my Gemini rising.
Once I decided to experiment with leaning into my own personal astrological placements like my Midheaven, Sun & Venus placements instead (to name a few) – things shifted immediately.
I started booking clients, revenue went up, my community platforms on social media grew massively, people DM’ed me sharing how much they loved my brand.
The difference was astounding.
Here is the astrologically aligned branding that shifted everything in my business for me:
I learned a very important lesson from this 3 year long experiment.
Online branding isn’t designed for me.
Your visual brand is here to attract the soulmate clients you’re committed to helping.
This wasn’t just about a personal overhaul; it was a business revolution. I ditched the borrowed image and embarked on crafting a brand that resonated with the core of my being. No more hiding, no more pretending.
This was unapologetically me, the scared parts, the excited parts, the messy and the magical, all woven into a tapestry of visual storytelling.
Soulpreneurs around the world – drawn by the magnetism radiating from my brand, asked me how to implement this powerful experiment in their own existing sacred business.
I’ll be sharing some of the key components in this blog post to get started on visual branding with astrology to get you started on your own journey towards expressing your business in its most magnetic form – aligned to the strengths hidden in your astrological essence.
What I love about branding with astrology is that we get to finally ditch the one-size-fits-all formula. Branding can be a cosmic adventure, a treasure hunt through the constellations to unearth the visual language that speaks your soul’s truth.
Think of your visual brand as your digital altar, a space where your essence radiates with supernova intensity. Imagine clients drawn to your light, not because of some fabricated persona, but because they recognize a kindred spirit, a fellow traveler on the path of authenticity.
Here are some key placements to get started with and explore:
The Midheaven (MC) in your astrological birth chart stands tall as a beacon of ambition, public image, and career aspirations. It embodies the highest point in your natal chart, making it a potent symbol of the peak you can climb in the external world.
Think of it as your professional compass, pointing North towards the direction you’re destined to pursue in terms of career and social standing.
The best may is to imagine your Midheaven placement as the power suit of your brand.
It whispers the colors that resonate with your professional goals, the ones that make you command the room and inspire instant trust.
In addition to using your Midheaven’s color palette as a strong basis for building your visual brand; I look at my client’s Midheaven to also help them build out a sustainable business strategy that aligns with their goals & help them climb their own professional Everest.
The moon in your birth chart governs your emotional core, the way you experience and express your most intimate desires, fears, and vulnerabilities. It’s the soft moonlight illuminating your deepest needs for security, comfort, and connection.
Your Moon sign plays a crucial role in how you process and express emotions. A Moon in Pisces might be deeply sensitive and intuitive, while a Moon in Aries might be more expressive and direct.
Your Moon sign holds the key to unlocking emotional connection in your brand. Consider:
Building comfort and trust: When your brand reflects your authentic Moon energy, it creates a safe space for your audience to connect with you.
Venus, the planet of beauty and attraction, influences how you express affection, what you find attractive in others, and your approach to romantic relationships. Also known to govern harmony, Venus can indicate how you seek balance, peace, and cooperation in your interactions. It’s also linked to your values, especially in terms of what you appreciate and find joy in.
Also suggest your tastes and preferences in art, fashion, and decoration, Venus also holds the key to your visual brand’s clothing language – perfect for brand photoshoot direction. It’s fantastic for:
Your brand photographer can capture the playful, sun-drenched energy if you’re a Libra Venus through flowing, harmonious silhouettes.
Or if you’re a Capricorn Venus – the timeless elegance rocking a tailored power suit with effortless confidence.
When you weave the power of these 3 key astrological placements of Midheaven, Moon and Venus into your brand, you create a story that goes beyond the surface. You tap into the emotional depths of your audience, drawing them in with your authentic vulnerability and undeniable magnetism.
Are you ready to transform your online brand into a reflection of your truest self? I created an exclusive powerful astrology visual branding masterclass, designed for soulpreneurs like you who seek to infuse their personal astrology into every aspect of their brand. For just $67, embark on a journey that transcends conventional branding, aligning your visual identity with the cosmic energies of your astrological placements.
This masterclass isn’t just about surface-level aesthetics. It’s a comprehensive approach to understanding and integrating your soul’s work into your visual branding through the power of astrology. You’ll learn to balance clarity in your mission with the development of a visually compelling brand that speaks volumes.
I invite you to redefine magnetic branding and self-expression in your business. This isn’t just a class; it’s an awakening to the power of authenticity in visual branding.
The outcome? A brand that’s uniquely yours, resonating with your audience on a much deeper level.
I'm a scorpio moon-INFJ biz owner, mindset coach based in New York and love leaning into all things sacred. I help empaths transform their pain into purpose using the wisdom of the birth chart and tarot archetype embodiment.
I'm an evolutionary business astrologer and intuitive business strategist currently located in California. I help conscious creatives and practitioners step into soul fulfilling work using the wisdom of their birth chart.